Shirley Kitt Calloway is Creator, Executive Producer and Host of The Award Winning, History making Color It Success project. She’s a broadcast veteran with over twenty years in the radio and television broadcast business. Shirley is one of the first two women of color in major market broadcast management. Shirley the mother of three children is a native of St. George S.C. Her family was transplanted to New York early on in Shirley’s teenage life, by a mom who wanted better opportunities for her children.
Shirley studied speech Communications at Baruch College , External degree studies at New York University and Announcer Training at ATS in New York .
Shirley is a Producer, Business Executive, a Professional Commercial Announcer, Advertising Executive, Spot Commercial Writer, Proposal Writer, Creative Artist, Dramatic Reader and a Philanthropist.
With a lot of hard work and tenacity Shirley progressed in the work force in various capacities. Of all the possibilities and options that existed, Shirley enjoyed broadcasting best. New York radio is where she started out as an account executive and soon ameliorated to management and helped to drive the Nielsen numbers higher than New York ‘s WRVR Jazz radio station had ever experienced.
Success for Shirley came in various forms including having addressed an audience on Capitol Hill as moderator and panelist on the topic of African Americans and their images in the media, her Celebrity Golf Classics and The “Aim High San Juan” Children’s Summer Basketball camp. There were many other productions for her clients on the radio station. Shirley produced and or helped produce Concerts for Avery Fisher Hall, The New York Beacon Theatre, Carnegie Hall, Outdoor concerts, client related promotions, festivals, conferences, health fairs and community programs.
Shirley’s ambitions have also led to international ventures. She owned and operated COCO Villa Guest House and the Exotic Delights restaurant in San Juan , Puerto Rico . From her New York based interest Shirley launched SCT Enterprise, a Public Relations firm that served satisfied clients like; The National Black Caucus of State Legislators, The Parks Sausage Company, The Barbados Board of Tourism, BWIA Airlines, St. Nicholas Park Assoc., The Martin Luther King Jr. Health Center, Unique New York Magazine and the “Around Town” cable television show.